THANKS FOR ATTENDING THE 2018

FOUNDERS MEETING! 

THANKS FOR ATTENDING THE 2018

FOUNDERS MEETING! 

ROE FISHER'S ATTRACTION MARKETING / SOCIAL MEDIA NOTES AND 

RECOMMENDATIONS:

ROE FISHER'S ATTRACTION MARKETING / SOCIAL MEDIA NOTES AND 

RECOMMENDATIONS:

WIIFM- WHAT'S IN IT FOR ME 

WIIFM- WHAT'S IN IT FOR ME 

REMEMBER WHEN MAKING VIDEOS OR SOCIAL POSTS, YOUR VIEWER OR READERS WANT TO KNOW: WHATS IN IT FOR ME!  SO IF YOU'RE FINDING YOURSELF SAYING THE WORDS "I" OR "ME" MORE THAN ONCE OR TWICE ON YOUR VIDEOS OR POSTS, YOU NEED TO RETHINK WHAT YOU'RE SAYING IN YOUR CONTENT.  FOCUS ON "THEIR" WANTS AND NEEDS, NOT YOURS.

REMEMBER WHEN MAKING VIDEOS OR SOCIAL POSTS, YOUR VIEWER OR READERS WANT TO KNOW: WHATS IN IT FOR ME!  SO IF YOU'RE FINDING YOURSELF SAYING THE WORDS "I" OR "ME" MORE THAN ONCE OR TWICE ON YOUR VIDEOS OR POSTS, YOU NEED TO RETHINK WHAT YOU'RE SAYING IN YOUR CONTENT.  FOCUS ON "THEIR" WANTS AND NEEDS, NOT YOURS.

ILT - INVEST, LEARN, TEACH

ILT - INVEST, LEARN, TEACH

REMEMBER THE BIGGEST ATTRACTION MARKETERS - CREATE ATTRACTION BY GIVING VALUE.    HOW DO YOU GIVE VALUE?  INVEST IN A COURSE OR TRAINING, LEARN THE CONTENT, AND RE-TEACH IT IN YOUR OWN STYLE.  

REMEMBER THE BIGGEST ATTRACTION MARKETERS - CREATE ATTRACTION BY GIVING VALUE.    HOW DO YOU GIVE VALUE?  INVEST IN A COURSE OR TRAINING, LEARN THE CONTENT, AND RE-TEACH IT IN YOUR OWN STYLE.  

G3A -Give, Give, Give, then Ask 

G3A -Give, Give, Give, then Ask 

Give Value 3 times as much than you ask for something.  Value is knowledge or information that will give your viewer or reader and "Ah -Ha" moment.    The more you can give your audience an "Ah-Ha" moments, the more likely it is that they will join you or follow your recommendations. 

Give Value 3 times as much than you ask for something.  Value is knowledge or information that will give your viewer or reader and "Ah -Ha" moment.    The more you can give your audience an "Ah-Ha" moments, the more likely it is that they will join you or follow your recommendations. 

BE A COPYCAT!  JUST MAKE SURE YOU COPY THE RIGHT CAT!    Click here to see Roe Fisher's YOUTUBE CHANNEL

4 types of videos...  Talking Head, Screen Share, Green Screen, Animation-- or mix and match between those.   

Talking head ... get started with your Smart Phone, turn on the video record feature and go for it...   introduce who you are, where you're filming from, talk about your topic, Give a CTA or Call to Action. [ YOU MUST TELL THEM WHAT YOU WANT THEM TO DO! ]    Like, Comment, Share and Subscribe 

Screen Share -  I use Camtasia (by techsmith) ... but there are others... like Screencast-O-Matic.   But I like CAMTASIA, because they have a nice video editor built in.   

Green Screen or Chroma key.   example - https://www.youtube.com/watch?v=yesajUz31gA 

BE A COPYCAT!  JUST MAKE SURE YOU COPY THE RIGHT CAT!    Click here to see Roe Fisher's YOUTUBE CHANNEL

4 types of videos...  Talking Head, Screen Share, Green Screen, Animation-- or mix and match between those.   

Talking head ... get started with your Smart Phone, turn on the video record feature and go for it...   introduce who you are, where you're filming from, talk about your topic, Give a CTA or Call to Action. [ YOU MUST TELL THEM WHAT YOU WANT THEM TO DO! ]    Like, Comment, Share and Subscribe 

Screen Share -  I use Camtasia (by techsmith) ... but there are others... like Screencast-O-Matic.   But I like CAMTASIA, because they have a nice video editor built in.   

Green Screen or Chroma key.   example - https://www.youtube.com/watch?v=yesajUz31gA 

Green Screen Kit  - Amazon - https://www.amazon.com/dp/B077TDMBVB/ref=cm_sw_r_tw_dp_U_x_2P7cCbTXZ5V8E via @amazon

HARDWARE - Windows OS you can start with....   but eventually transition to a multi-core MACBOOK PRO, MAC PRO or IMAC with at least 16 gigs of RAM 

(makes rendering videos quicker)  Use Keyer in Final Cut for MAC to do your Chroma key!  It does an Excellent Job.   Camtasia you can do remove color but you'll get a less quality chroma key.   

Animation - Software:  Adobe After Effects CC ... Look for courses on Motion Graphics and/or Kinetic Typography 

Templates - VideoHive    Try to reverse engineer the templates!      HAND DRAWN VIDEO Maker - https://paykstrt.com/2073/17431

Green Screen Kit  - Amazon - https://www.amazon.com/dp/B077TDMBVB/ref=cm_sw_r_tw_dp_U_x_2P7cCbTXZ5V8E via @amazon

HARDWARE - Windows OS you can start with....   but eventually transition to a multi-core MACBOOK PRO, MAC PRO or IMAC with at least 16 gigs of RAM 

(makes rendering videos quicker)  Use Keyer in Final Cut for MAC to do your Chroma key!  It does an Excellent Job.   Camtasia you can do remove color but you'll get a less quality chroma key.   

Animation - Software:  Adobe After Effects CC ... Look for courses on Motion Graphics and/or Kinetic Typography 

Templates - VideoHive    Try to reverse engineer the templates!      HAND DRAWN VIDEO Maker - https://paykstrt.com/2073/17431

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